Before the era of recorded music, performer and audience connected as they existed within the same space and time. The Phonogram changed this and introduced isolation between artist and audience. New technological platforms are now rebuilding the link between performer and audience. This paper looks at the effect of one such platform, Artistshare. Through research with recording artists, it examines who is using the platform and why they opted to use it. It then goes on to examine the effects of its use, before summarising how this has changed the relationships and the process of writing and recording music.